Policy map is an online program that uses updated census material to provide various types of demographic information for a location within any city the user is looking to gain material on. For example, my project concerning the Academy of Natural Sciences revolves around adult participation in a museum that is primarily viewed as a “Children’s Museum”. I am looking to gain admittance from adults without the accompaniment of children to a specialized program geared specifically to those 18 years and older. This is a tough demographic to reach considering the Academy’s reputation, but I believe it can be done.
As you can see from the map shown below, thePrimary location of households are located within a few blocks of the Academy of Natural Sciences, leading away from the parkway toward center city Philadelphia (Depicted in dark purple). However, directly surrounding the museum, there is significantly less. But, because these are still generally within close distance of the museum, I am still looking to count them among my demographics.
Continuing to play with Policy Map with regards to my specific project, a Cryptozoology forum geared toward adults, I decided to discover where specific households of families were located and where single individuals are located in order to target marketing for the event as depicted below.
Using a tool such as Policy Map is an almost invaluable asset when targeting certain areas and demographics for museum programming. If you are looking to engage the community, you need to first know where that community is. Policy Map, in my opinion, will become more and more useful as it grows and evolvs, providing up to date census information to institutions that are looking for that little push into community engagement.