Joseph Gonzales
Rohit Bhargava believes that “more human” individuals and organizations are more “likeable” and thus more likely to succeed in connecting with customers, clients, audiences, donors, and so on. This in turn makes it more compelling for people to join their causes, purchase their products or services, or persuade others to do so.

We are working with Bhargava’s Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring and his principles of TRUST to see how they can apply to museums and make them more appealing and accessible to the public. The principles of TRUST and their three elements are as follow:

Truth – Unexpected honesty; Unbiased fact; Proactive integrity
Relevance – Active listening; Meaningful POV; Surrounding context
Unselfishness – Human empathy; Giving freely; Offering value
Simplicity – Core concept; Highly shareable; Natural language
Timing – Necessary urgency; Habitual connection; Current events

We’re currently developing a “museum likeability” assessment tool to apply to local museums. Keep posted to see how students assess and evaluate the likeability of their project museums.